Welcome
Hi, I’m Janeth— a bilingual Marketing & Communications Director with over 10+ years of experience leading strategic campaigns across nonprofit, marketing agency, and corporate sectors. I specialize in crafting stories that spark change, whether through brand strategy, media outreach, or poetic expression.
My work is rooted in authenticity, inclusion, and impact. I’ve led equitable health initiatives, crafted a cohesive brand identity for mission-driven organizations, including messaging pillars, campaign assets, digital presence, and created bilingual content that resonates across cultures. I believe in the power of storytelling to connect communities, elevate voices, and drive meaningful action.
Let’s connect if you’re looking for a Marketing Manager or Director who blends heart and strategy to move audiences and missions forward.
Graphics, Videos, Campaigns and Content That Connect
Creative Assets and Writing Portfolio
From bilingual advertorials to strategic social media copy, my work bridges the worlds of strategic marketing and heartfelt storytelling. This curated collection showcases writing samples, campaign assets, and creative deliverables that embody the voice, values, and vision of the organizations I’ve proudly served. Each piece reflects my ability to adapt, inspire, and drive impact—across cultures, platforms, and causes.
Spanish Campaign Collaterals
From eye-catching flyers and event materials to impactful campaign presentations, my collateral showcases a dynamic blend of creativity and strategy. I’ve crafted assets that spark engagement, fuel fundraising efforts, and boost visibility across digital and print platforms. Whether designing visuals in Canva or tracking performance through Sprinklr, every deliverable is purposefully built to elevate mission-driven messaging and resonate with diverse audiences.
Example of 1 out of 7 Spanish Maternal Health Social Paid Ad
Maternal Health Campaign – Southwest Florida
To reach Hispanic and Latina women in Southwest Florida, we launched a culturally resonant maternal health campaign featuring trusted local physicians. The initiative included seven professionally produced video shoots, each tailored for paid social media advertising.
This example showcases one of those social ads, crafted with a detailed storyboard, bilingual script, targeted content, engaging captions, and sound design — all optimized to drive meaningful audience engagement and health awareness.
Organic Social Media Reels.
Post-Event Social Media Reels
To celebrate the success of our fundraising event and sustain momentum, I produced a series of organic Instagram Reels using curated event photos. These short-form videos were designed to spotlight key moments, express gratitude, and applaud the collective impact — all while driving continued engagement from our social media community.
Sponsor Appreciation Reels – Community Health Initiative
I created a series of organic social media reels to spotlight our sponsors’ meaningful contributions to the local community. These short-form videos showcased the distribution of essential items — from health supplies to wellness resources — that directly support equitable access to care. Each reel was crafted to celebrate partnership, amplify gratitude, and inspire continued engagement around community-driven health solutions..
🎉 Fun Organic Videos
Let’s celebrate the everyday magic around us — from where we live to quirky holidays like Emoji Day! These moments are golden opportunities to connect with our followers in joyful, authentic ways.
I specialize in creating fun, organic videos that spotlight community pride, seasonal vibes, and social media holidays with flair. Whether it’s a playful reel, a curated photo montage, or a themed shoutout, here are a few examples of how I elevate these moments to spark engagement, smiles, and shares.
Let’s turn ordinary days into unforgettable digital celebrations! 💫
Would you like help drafting captions or storyboards for one of these themed videos? I’d love to help you build out a content calendar with creative hooks for each month!
Advertorial Strategy – Media
Engagement Goals
In my previous role, achieving targeted media goals required the development of compelling advertorials that met high editorial standards. Each piece was crafted with critical elements — including strong headlines, audience relevance, expert quotes, and clear calls to action — to ensure it resonated with readers and qualified as a quality media hit.
Here are a few examples of those advertorials, including Spanish-language versions tailored for bilingual audiences and culturally aligned outreach.
Workforce Symposium Report
Virtual Workforce Symposium – COVID-19 Response
At CareerSource Southwest Florida, I led the development and delivery of a three-part virtual workforce symposium in response to urgent community needs during the COVID-19 pandemic. Designed for employers, job seekers, and stakeholders, this initiative was the first of its kind for the organization.
Using Zoom to connect expert panelists across sectors, we facilitated dynamic conversations around workforce recovery, hiring trends, and regional resources. The project culminated in a final video recap and comprehensive report to showcase outcomes, insights, and next steps — reinforcing our commitment to economic resilience and community connection.
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D'Latinos Interview
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WINK News Interview
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ABC 7 News Interview
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Fox 4 News Interview
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Telemundo Ft Myers/Naples Interview
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Telediario News Interview
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Accion Hispana Noticias
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WGCU News
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WGCU News Interview
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NBC 2 News Interview
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D'Latinos News Interview
TESTIMONIALS
“Janeth brings passion and enthusiasm to the workplace. Her high-energy and "can-do" attitude are infectious. Janeth consistently looks for opportunities to grow and move the business forward while always placing customer needs first. Any organization would benefit by having Janeth and her winning spirit on their team.”
System Director of Community Affairs
“Janeth is a talented PR professional with contagious energy! I've worked with her specifically on statewide social media and advocacy campaigns where I've seen her not only come up with creative ideas, but also keep our whole team focused on the goal, and keep all of our work consistent with our branding and messaging. Another thing I appreciate about working with Janeth is how organized and proactive she is - I know that when we're working together on a project, it will get done well before the deadline, and it will be of the highest quality.”
Marketing and Communications Director
“Janeth is an intelligent and motivated individual with a personal commitment to civic duty. Her consistent contributions to the SWFL Hispanic Chamber of Commerce as 1st Vice Chair are invaluable setting an organizational footprint for future members to follow. She has excellent leadership skills and is known for her sense of initiative and persistence.”
Small Business Development Manager
Awards and Recognitions
2020 Hispanic Heritage Recognition
2025 Florida Latino Lideres Award
Florida Gulf Coast University Alumni Leadership Class and Board Member
Veteran Leadership & Service
I proudly served in the U.S. Army as an Accounting Specialist, where I cultivated discipline, accountability, and mission-driven focus — qualities that continue to shape my professional journey. During my service, I earned several commendations, including the Army Achievement Medal, Combat Lifesaver certification, and completion of the Combat Driving Course.
As a veteran, I bring a deep commitment to the mission of every organization I join. My military experience has equipped me with the leadership, resilience, and strategic mindset needed to thrive across diverse teams and industries — driving impact, fostering collaboration, and growing with purpose.
